Microsoft Store · keyword research
See who already owns a keyword before you build for it
Search a keyword to get the 20 Store apps that rank for it: ratings, review counts, prices and screenshots in one place. The snapshot above the results shows how much of the attention the leaders already hold.
How to read a keyword
Total reviews
Reviews summed across the top 20. A rough proxy for how much traffic the keyword already sends to installed apps. Not a sales figure: plenty of paid apps sell with almost no reviews.
Top 3 share
How much of that total the first three apps hold. Above roughly 80%, the leaders own the keyword and a newcomer is competing for scraps.
Under 1K reviews
Apps in the top 20 that are still small. Many of them means the ranking is soft and a focused app can break in.
Pick a root keyword from the list on the left or type your own above. Pick a root keyword from the dropdown or type your own above. Switch to Most reviewed to rank all keywords by total reviews.